2 edition of Social indicators--a marketing perspective found in the catalog.
Social indicators--a marketing perspective
Polia Lerner Hamburger
Based upon the author"s thesis: An exploratory study of the meaning of social indicators in product strategy
|Contributions||Hamburger, Polia Lerner.|
|The Physical Object|
|Pagination||xv, 116 p.|
|Number of Pages||116|
1. Introduction to analytics maturity. Being able to derive insights from data and use them in decision-making has become more and more important in the last few years, as emphasized in a recent special issue of MIS Quarterly on transformational issues of big data and analytics in networked business (Baesens, Bapna, Marsden, Vanthienen, & Zhao, ).Cited by: Bernard Marr is a leading global authority and best-selling author on organisational performance and business success. He regularly advises leading companies, organisations and governments across the globe, making him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher/5().
Journal of Sustainable Tourism. Impact Factor. Search in: Advanced search. Submit an article The mediating role of perceived benefits on intentions to book a sustainable hotel: a multi-group comparison of the Swiss, German and USA travel markets A club perspective of sustainability certification schemes in the tourism and. Entrepreneurship is the result of various contextual factors in the community, which are shaped by social challenges and business needs. Recent research efforts have focused on the dynamics of communities and how they facilitate entrepreneurship among a .
1. Introduction. Destination management and planning have a central role in much tourism research, but it was not until the early s that the concept of destination governance gained ground (see e.g., Beritelli, Bieger, & Laesser, ; Svensson, Nordin, & Flagestad, ).Ever since, there has been increasing interest in research relating to this by: 2. As a preface to discussion of our conceptualization of a systems perspective of community indicators collection and analysis, it is necessary to compare national and local data sources and pose the legitimate question of why it is necessary to collect local data when highly aggregated national data.
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Social Indicators: A Marketing Perspective was written by Polia Lerner Hamburger and originally published in This work is a comprehensive review on social indicators from the perspective of marketing implications.
This monograph reports a comprehensive tracing of the historical development of social indicators and presents a viewpoint on the state of the art social.
Additional Physical Format: Online version: Hamburger, Polia Lerner, Social indicators--a marketing perspective. [Chicago, American Marketing Association, ]. Social indicators--a marketing perspective book Social Indicators: A Marketing Perspective was written by Polia Lerner Hamburger and originally published in This work is a comprehensive review on social indicators from the perspective of marketing implications.
causal models and social indicators Download causal models and social indicators or read online books in PDF, EPUB, Tuebl, and Mobi Format. Click Download or Read Online button to get causal models and social indicators book now.
This site is like a library, Use search box in the widget to get ebook that you want. A 'read' is counted each time someone views a publication summary (such as the title, abstract, and list of authors), clicks on a figure, or views or downloads the : Heinz-Herbert Noll.
Table of contents for Journal of Marketing, 40, 1, Book Description. Performance indicators are essential tools which will tell you if your business is on target or veering off course. Using the right indicators will help you deliver the right results.
Key Performance Indicators cuts straight to the 75 + KPIs that matter. It explains what key performance indicators are, gives you short. The Working Group 'Social Indicators' (WG06) of the International Sociological Association (ISA) was officially established in Although the status of a working group had been considered.
Description: The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal is the premier outlet for substantive research in marketing.
Since its founding inJM has played a significant role in shaping the content and. Start studying Social Media Strategy Book.
Learn vocabulary, terms, and more with flashcards, games, and other study tools. Measuring the impact of social media on business is crucial if you want to establish the true return you achieve on the money you’ve invested.
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Methodology. The analysis was based on the ladder from criteria (principle or standard), indicators (indicating the sustainability status) to verifier variables (a monitored value that provides data for an indicator) of sustainability proposed by Lammerts van Bueren and Blom ().Indicators for sustainability are often used together with norms (thresholds or target values) Cited by: Andrew Kohut, “Some Observations on Social Indicators and Marketing Decisions,” in Robert L.
Clewett and Jerry C. Olson, Editors, Social Indicators and Marketing. Chicago, IL: American Marketing Association,67– Google ScholarAuthor: Douglass K. Hawes. 1. Society at a Glance OECD Social Indicators A spotlight on youth 2. Society at a Glance OECD SOCIAL INDICATORS 3.
This work is published under the responsibility of the Secretary-General of the OECD. The opinions expressed and arguments employed herein do not necessarily reflect the official views of OECD member countries.
KPIs (Key Performance Indicators) are the vital navigation instruments that help decision-makers see how well an organisation, business unit, project or individual is performing in relation to their strategic goals and objectives. Over the past 25 years I have helped countless global companies and governments develop relevant and meaningful.
Key marketing metrics every marketer should measure. Marketing Metrics are measurable values used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels.
Whether you are looking to track digital marketing performance, SEO progress, or your social media growth, having measurable marketing metrics and KPIs set up can help your. Examples of sales key performance indicators: 1. Monthly sales growth. Monthly sales/new customers.
Monthly new leads/prospects. Number of qualified leads. Resources spent on one non-paying client. Resources spent on one paying client.
Customer lifetime value/customer profitability. Lead-to-sale conversion rate. From net profit margin, to customer satisfaction through to brand equity, six sigma and employee engagement, the book gives you all the essential performance indicators.
A practical guide to the most powerful financial and non-financial performance indicators vital for every business. The following points highlight the four key indicators of economic development.
The key indicators are: 1. Per Capita Income 2. Social and Health Indicators 4. Operational Pattern. The most important indicator of economic underdevelopment is low per capita income. Usually, an LDC is defined as one in which per capita real income is low when.
MARKETING TO QOL Dong-Jin Lee and M. Joseph Sirgy have developed a paradigm relating marketing to the improvement of living conditions, the QOL. The model begins with Antecedents of QOL Marketing. These are two: (1) factors contributing to beneficence (social consciousness, autotelic personality, and moral relativism); and (2) factors contrib.
Author Biographies. Diogo Veríssimo, PhD, specializes in the design and evaluation of interventions to change environmentally relevant human behaviors, particularly through the use of marketing theory and hout his 15 years of experience in the fields of social marketing and community-based conservation, Diogo has authored more than 60 Cited by: This policy paper extends the IOM's efforts to inform policymakers, provider organizations and clinicians, purchasers, and consumers about the measurement of health care quality—its uses, methods, promise and current challenges.
It is based on a conference held at the IOM in September“Measuring Quality of Care: State of The Art" and. The book has interdisciplinary perspective covering fields of economics, geography and marketing, etc.
In our analysis of determinants, indicators and effects of DC presented in this paper, we use an interdisciplinary approach as well, particularly related to the determinants of DC, where 12 environmental factors are identified as determinants Cited by: 1.