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Wednesday, May 13, 2020 | History

2 edition of Social indicators--a marketing perspective found in the catalog.

Social indicators--a marketing perspective

Polia Lerner Hamburger

Social indicators--a marketing perspective

by Polia Lerner Hamburger

  • 103 Want to read
  • 34 Currently reading

Published by American Marketing Association in [Chicago .
Written in English

    Subjects:
  • Marketing research,
  • Social indicators

  • Edition Notes

    Based upon the author"s thesis: An exploratory study of the meaning of social indicators in product strategy

    ContributionsHamburger, Polia Lerner.
    The Physical Object
    Paginationxv, 116 p.
    Number of Pages116
    ID Numbers
    Open LibraryOL17910554M

    1. Introduction to analytics maturity. Being able to derive insights from data and use them in decision-making has become more and more important in the last few years, as emphasized in a recent special issue of MIS Quarterly on transformational issues of big data and analytics in networked business (Baesens, Bapna, Marsden, Vanthienen, & Zhao, ).Cited by:   Bernard Marr is a leading global authority and best-selling author on organisational performance and business success. He regularly advises leading companies, organisations and governments across the globe, making him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher/5().

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    1. Introduction. Destination management and planning have a central role in much tourism research, but it was not until the early s that the concept of destination governance gained ground (see e.g., Beritelli, Bieger, & Laesser, ; Svensson, Nordin, & Flagestad, ).Ever since, there has been increasing interest in research relating to this by: 2. As a preface to discussion of our conceptualization of a systems perspective of community indicators collection and analysis, it is necessary to compare national and local data sources and pose the legitimate question of why it is necessary to collect local data when highly aggregated national data.


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